Marketing for Hospitality and Tourism

Second Edition
by

Philip Kotler
John Bowen
James Makens

Welcome to the World Wide Web online study guide for Marketing for Hospitality and Tourism. This Prentice Hall Companion Website offers exercises and other challenging material to enhance your understanding of the text.

Select a chapter: 1: Marketing for Hospitality and Tourism 2: Service Characteristics of Hospitality and Tourism Marketing 3: The Role of Marketing in Strategic Planning 4: The Marketing Environment 5: Marketing Information Systems 6: Consumer Markets and Consumer Buying Behavior 7: Organizational Buyer Behavior of Group Markets 8: Market Segmentation, Targeting, and Positioning 9: Designing and Managing Products 10: Internal Marketing 11: Building Customer Loyalty through Quality 12: Pricing Products: Pricing Considerations, Approaches, and Strategy 13: Distribution Channels 14: Promoting Products: Communication and Promotion Policy 15: Promoting Products: Advertising, Direct Marketing, and Sales Promotion 16: Promoting Products: Public Relations 17: Professional Sales 18: Destination Marketing 19: Next Year's Marketing Plan