Chapter 11: Graphic Design and Illustration
Multiple Choice



1.  

The goal of graphic design is to:



2.  

Graphic design employs ____________ and _______ to communicate ideas.



3.  

An identifying mark or trademark is referred to as a(n) __________.



4.  

Henry Dreyfuss developed a system of ______________ symbols.



5.  

Another name for letterforms is:



6.  

The short lines or feet at the base of type are called __________.



7.  

Non- Italic typesetting is known as ___________type.



8.  

Sans serif means ______________ serifs.



9.  

A(n) _____________ is a picture or decoration created to enhance written material.



10.  

__________________ is best known as the illustrator of Saturday Evening Post.

Note: answer choices in this exercise are randomized.

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