Chapter 14: Distribution Strategies
Multiple Choice

1.  

Businesspeople and organizations that channel goods and services from producers to customers are ...
distribution channels.
a distribution matrix.
marketing intermediaries.
a distribution strategy.

2.  

Which of the following is NOT a specific distribution function of intermediaries?
Providing form utility
Assuming damage and theft risk
Providing loans to small producers
Providing promotional and sales support

3.  

Which of the following is NOT a primary distribution channel for consumer goods?
Producer to wholesaler to retailer to consumer
Reverse channels
Producer to agent/broker to wholesaler to retailer to consumer
Producer to consumer

4.  

Which of the following is NOT a main factor in selecting distribution channels?
Market coverage
Control
Rack jobbers
Channel conflict

5.  

Which of the following is NOT a variation of VMS?
Corporate vertical marketing system
Administered vertical marketing system
Contractual vertical marketing system
Merchant wholesaler vertical marketing system

6.  

The number of outlets and the length of the distribution channel required to meet demand relates to which of the following factors?
Number of transactions
Market growth rate
Geographic concentration of the market
All of the above

7.  

A specialty store focusing on specific products on a grand scale and dominating retail sales in respective product categories is ...
a hypermarket.
a department store.
a warehouse club.
a category killer.

8.  

Which of the following is not a popular non-store retailer?
Hypermarkets
Mail order companies
Telemarketing and door-to-door sales
Electronic retailers

9.  

Which of the following is NOT an activity required for moving products from the producer to consumer?
Inventory control
Order processing
Warehousing
Distribution mixing

10.  

Which of the following AI devices are used by advanced transportation companies?
Geo-positioning software
Machine vision
Robots
All of the above

11.  

FedEx processes _____ packages per hour?
over 400,000
more than 100,000
just under a quarter million
none of the above

12.  

Regardless of the technology used, the key to success in physical distribution management is ...
using the technology properly.
ignoring logistics in favor of responding to customer emergencies.
coordinating activities from sales staff to production staff.
none of the above.

13.  

Which of the following is NOT an in-house step in the distribution process?
Inventory control
Warehousing
Forecasting
Rack-jobbing

14.  

Transportation companies that offer their services to the public are ...
contract carriers
public transportation companies
common carriers
private carriers.

15.  

New studies show the most effective ways to attract and retain customers is a _____ approach.
bricks-and-mortar
clicks-and-bricks
pure e-business
none of the above


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