Chapter 4: Marketing Research and Information Systems
Destinations


The following Web destinations relate to the topics of this chapter:

Labatt Breweries

See pages 111-114.

Molson Breweries

See pages 111-114.

Canada Trust

See page 116.

Ford Motor Company

See page 116.

Information Resources Inc.

See page 117.

Canada NewsWire

See page 120.

Environics

See page 126.

Industry Canada

See page 126.

U.S. Census Bureau

See page 126.

American Demographics

See page 126.

Canoe

See page 126.

Ecola's 24-Hour Newsstand

See page 126.

Strategy: The Canadian Marketing Report

See page 126.

YOUtv

See page 132.

Heinz

See page 139.



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International Facts and Statistics

GNP and general economic information for major countries.


Marketing Resource Center

Reference tool to assist with sales and marketing efforts, by illuminating areas of focus and providing solutions.


Fresh Ideas

At this site you will find marketing tips, strategies, and ideas; profit-making information; discounts; health tips; and other ideas to help you build a profitable online business!


MouseTracks

Information on electronic transactions and digital cash, Net demographics, site design, and security; lists of online publications on marketing and business; links to forums.


Museum of Public Relations

Discussions of idea generation for industry, education, and government. Includes studies of idea application to successful public-relations programs since the birth of the PR industry.




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