Chapter 1: Marketing in a Changing World
Multiple Choice



1.  

The basic part(s) of the human makeup consist of:

Social needs
Physical needs
Psychological needs
1 and 2
All of the above


2.  

Ogo lives in a small rural community in Tanzania. Resources are scarce, therefore in order to satisfy his family's needs he will:

Try to reduce their desires
Try to reduce their needs
Satisfy their needs with what is available
Find or develop objects that will satisfy their needs
1 and 3


3.  

The importance of physical goods lies in

The satisfaction of owning them
The satisfaction they provide
The benefits they provide
The desires they satisfy
None of the above


4.  

Fabiana is looking for a new microwave. She is on a limited budget, but values quality and performance above price. Which of the following concepts will she apply in choosing the appropriate microwave?

Customer value
Consumer preference
Product quality
Product value
Customer Satisfaction


5.  

Which of the following systems of commerce allows a society to produce much more than it would with any alternative system?

Transaction
Exchanging
Relationship marketing
Open markets
All of the above


6.  

Guida's 15-year-old car has just broken down and she has vowed it is the last time. This Saturday she will go car shopping and purchase a new car. She has been saving for the past 3 years for this. She will pay cash for her new car. This form of purchase is known as:

Transaction
Exchanging
Relationship marketing
Markets
Bartering


7.  

The buyers in a market send ___________ and _________ to the sellers in the industry

Communication and money
Products/services and information
Products/services and money
Money and information
Communication and products/services


8.  

Marketing management involves:

Managing customer relationships
Managing supplier relationships
Managing demand
1 and 2
1 and 3


9.  

Grand Beach is always overcrowded on the May long weekend, as it's the first weekend of the summer. Everybody wants to have a good time, making Grand Beach the party location in Manitoba. Park officials could use which of the following techniques to reduce the overcrowding situation?

Marketing management
Demand management
Demarketing
Negative marketing
None of the above


10.  

Companies run the risk of focusing too narrowly on developing and advertising the product, and fail to produce enough to meet the newly increased demand, when they are operating under which philosophy?

Production concept
Product concept
Marketing concept
Societal Marketing concept
Selling concept


11.  

Non-profit organisations spend a lot of money promoting their organisation to the public. They are sometimes more concerned with receiving donations than with providing the best service. They are applying which type of company philosophy?

Production concept
Product concept
Marketing concept
Societal Marketing concept
Selling concept


12.  

The societal marketing concept argues that the pure marketing concept overlooks the possible conflicts between __________ & __________ .

Short-term wants and short-term welfare
Short-term needs and long-term welfare
Short-term wants and long-term welfare
Long-term wants and long-term welfare
Long-term wants and short-term welfare


13.  

The social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others is called:

Commerce
Economics
Sales
Marketing
Purchasing power


14.  

The term "goods and services" distinguishes:

Products from the support mechanisms for them
Physical products from intangible ones
Expensive items from inexpensive items
Products that meet needs versus products that satisfy wants
1 and 3


15.  

__________ is the analysis, planning, implementation, and control of programs designed to create, build and maintain beneficial exchanges with target buyers for the purpose of achieving organisational objectives.

Demand management
Marketing management
Sales management
Corporate management
Consumer management


16.  

Which of the following concepts takes an "inside-out" perspective?

The marketing concept
The product concept
The selling concept
The societal marketing concept
The production concept


17.  

The expansion of jet travel to every country, fax machines and the Internet are characteristic of what new challenge to marketing?

Rapid globalisation
The changing world economy
The call for more socially responsible marketing
The micro-chip revolution
1 and 2


18.  

The fact many Canadian households need both spouses to work in order to maintain the buying power of a single wage-earner from a generation ago is characteristic of:

The new world order
The "yuppie" consumption syndrome
The changing world economy
The inflationary spiral of the 1970's
Rapid globalisation


19.  

When a merchant appears in a central location called a market place, the total number of transactions required to accomplish a given volume of exchange:

Increases
Decreases
Remains the same
Fluctuates over time
Unable to determine from the information given


20.  

Programs designed to constantly improve the quality of products, service, and marketing processes fall under which of the following concepts?

Customer satisfaction
Customer value
The exchange process
Total quality management
All of the above


21.  

Which of the following entities is not considered a product entity?

Person
Place
Organisation
Ideas
All of the above are considered product entities


22.  

Which of the following situations provide potential marketing opportunities for firms in the next century?

Changing customer values and orientations
Economic stagnation
Environmental decline
Increased global competition
All of the above provide opportunities


23.  

Which of the following companies would definitely not set up shop on the Internet?

Jim's Fix-it Centre
Carl's Roofing and Plumbing
IGA
Canadian Airlines
All of the above would probably set up shop on the Internet


24.  

Most large marketing companies like Coca-Cola and Nike do a lot of marketing research to understand their customers and be able to cater to their needs. Which of the following questions is not usually answered after they have conducted their marketing research?

Why
What


25.  

The marketing concept of the firm is very important to its survival. The focus of the marketing concept is:

Market
Integrated marketing
Customer needs
Profits through customer satisfaction
Providing value


26.  

Which philosophy in business is typically practised when marketing unsought goods?

The marketing concept
The selling concept
The production concept
The product concept
The societal marketing concept


27.  

Looking for growth markets in other countries, as Coca-Cola and Pepsi have done, is characteristic of which trend?

Rapid globalisation
The need for increased profits
The slow growth rate of the North American Market
The increasing ethnic diversity of senior managers in major corporations
All of the above


28.  

Basic needs such as food, clothing, and safety refer to:

Social needs
Physical needs
Physical wants
Individual needs
Social wants


29.  

A (n) ___________ consists of a trade of values between parties.

Sale
Exchange
Transaction
Market
Barter


30.  

The ______________ holds that achieving organisational goals depends on determining the needs and wants of target markets, and delivering the desired satisfaction more effectively and efficiently than the competition.

Production concept
Product concept
Selling concept
Marketing concept
Societal marketing concept


31.  

A(n) __________ is a state of felt deprivation.

Want
Desire
Need
Demand
Loss


32.  

The tendency to seek out affection and group membership is characteristic of:

Physical needs
Social needs
Individual needs
Physical demands
Emotional needs


33.  

Which of the following statements about products is not true?

A product is anything that can be offered to a market to satisfy a need or want
A product can be a physical object
A product can be a service
Companies are only interested in marketing tangible products
The marketing service is becoming increasingly important to business


34.  

___________ is the act of obtaining a desired object from someone by offering something in return.

Exchange
Sales
Transaction
Payment
None of the above


35.  

The ____________ holds that a company should determine the needs, wants and interests of target markets and satisfy them in a way that improves individual and community well being.

Marketing concept
Selling concept
Societal marketing concept
Product concept
Production concept


36.  

The Body Shop was one of the first retailers to use this marketing management philosophy.

Societal marketing concept
Selling concept
Marketing concept
Production concept
Product concept


37.  

A person's want becomes a demand when backed by:

Needs
Products
Desire
Exchange mechanism
Purchasing power


38.  

The societal marketing concept calls upon marketers to balance which of the following considerations in setting their marketing policies?

Company goals
Consumer satisfaction
Society's welfare
Only 1 and 3
All of the above


39.  

Customer __________ depends in a product's perceived performance in delivering value relative to a buyer's expectations.

Value
Satisfaction


40.  

Marketing includes which of the following functions or activities?

Selling, advertising and public relations
Needs assessment and product development
Pricing and distribution
Only 1 and 3
All of the above


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