What is the process of dividing a market into distinct groups of buyers, each of which might require separate products or marketing mixes?
Levels of market segmentation include mass marketing, segment marketing, niche marketing, and __________.
Which answer best describes “mass customization”?
Climate is one way to segment a market using __________ segmentation.
Which segmentation form do marketers depend on most?
PRIZM and ClusterPLUS are two examples of __________ segmentation programs.
Which of the answers best defines “Intermarket segmentation”?