Marketing Essentials
Canadian Edition

by
Joel R. Evans
Barry Berman
William J. Wellington

Welcome to the World Wide Web online study guide for Marketing Essentials.

Select a chapter: 1: Marketing in Contemporary Society 2: The Environment in Which Marketing Operates 3: Chapter 3 - Information for Marketing Decisions 4: Final Consumer Behaviour 5: Organizational Consumers 6: Developing a Target Market Strategy 7: Basic Concepts in Product 8: Conceiving, Developing, and Managing Products 9: Considerations in Distribution Planning and Physical Distribution 10: Retailing and Wholesaling 11: Promotion Planning and Personal Selling 12: Advertising, Public Relations, and Sales Promotion 13: Price Planning and Strategy 14: Strategic Planning: A Marketing Perspective 15: Putting It All Together: Integrating and Analyzing the Marketing Plan