Marketing
Second Canadian Edition

by
Joel R. Evans
Barry Berman
William J. Wellington

Welcome to the Companion Website for Marketing, Second Canadian Edition.

Select a chapter: 1: Marketing in the Third Millennium 2: The Environments That Affect Marketing 3: Information for Marketing Decisions 4: Final Consumer Behaviour 5: Organizational Consumers 6: Developing a Target Market Strategy 7: Basic Concepts in Product Planning 8: Goods Versus Services Planning 9: Conceiving, Developing, and Managing Products 10: Considerations in Distribution Planning and Physical Distribution 11: Retailing and Wholesaling 12: Promotion Planning and Personal Selling 13: Advertising, Public Relations, and Sales Promotions 14: Information-Based Marketing: Direct and Internet Marketing 15: Price Planning and Strategy 16: Strategic Planning: A Marketing Perspective 17: Integrating and Analyzing the Marketing Plan