Eighth Edition

by

Scott M. Cutlip
University of Georgia

Allen M. Center
San Diego State University

Glen M. Broom
San Diego State University

Select a chapter: 1: Introduction to Contemporary Public Relations 2: Practitioners of Public Relations 3: Organizational Settings 4: Historical Origins 5: Ethics and Professionalism 6: Legal Considerations 7: Theoretical Underpinnings: Adjustment and Adaptation 8: Communication and Public Opinion 9: Media and Media Relations 10: Step One: Defining Public Relations Problems 11: Step Two: Planning and Programming 12: Step Three: Taking Action and Communicating 13: Step Four: Evaluating the Program 14: Business and Industry 15: Government and Politics 16: Nonprofit Organizations, Health Care, and Education 17: Trade Associations, Professional Societies, and Labor Unions